Generating Larger Followings – Through the eyes of the camera lens

Therefore, with an International product we have to apply more artistry, colour, graphics and on-screen information, to become more appealing and entertaining to a wider spectrum of viewers. This can only be achieved by greater theatrical expertise in the use of the camera.

"Art washes away from the soul, the dust of everyday life" PICASSO

The more entertaining the sport through the eyes of the camera lens, in turn, self generates a larger committed following. One has to think of Sport and Art as joint partners - just as a horse and jockey. An equestrian partnership.

The image of invention and innovation in mobile and visual content designed for the viewer, is best described thus:

"for I dipt into the future, far as human eye could see, saw the vision of the world, and all the wonder that would be" TENNYSON

The launch of BT Sport is being watched and analysed by the markets, the opposition and the sports fans, with differing objectives.

At the heart of this launch is a 'broadband battle' between BT and SKY, who reportedly have paid huge sums of money, putting most of their 'megacash' into football, with over £700 million from BT and Sky paying some £6 million per match per annum.

It is somewhat 'ironic' that BT will be transmitting from the Olympic Broadcast Centre, but their programmes will only contain two events from the Olympics - Tennis and football, according to their launch document!

With the Olympics being the pinnacle of achievement for the individual athlete, it does nothing to engender a wider viewership from the public, when 90% of your output is football, however popular!

BT Sport should be thinking outside the circle.

"Education is when you read the fine print – experience is what you get if you don’t!"